Ultimate. More Than A Game

A short ad making quick cuts between different scenes of everyone from professional ultimate players to children hanging out throwing flat, round objects. Examples include, friends throwing oreo cookies to each other, plates being thrown, fedora/hat being thrown, pizza being thrown onto the roof of a house, vinyl records being thrown into record players, people skipping rocks, family throwing pancakes at each other over the table (dog jumps up and…

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Just Do It Olympic Games Promotion – Eric Moussambani

  Demonstrated unparalleled perseverance by swimming in (and winning his heat) the 100m freestyle in the 2000 Sydney Olympics. He had only trained for the 50m. Eric “the Eel” swam at an historically slow rate in an empty pool, bringing a crowd of thousands to their feet. Nary could one conceive of such an epic display of Olympian spirit. Truly, Eric redefined, conceptually, “Just Do[ing] It”. This would be an…

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Stars Are Big

We’re living in the golden age of stardom, an age where anybody can rise to infamy. With the internets infinite sharing capabilities, when one person likes something or someone, they can share it, and their friends can share it, casting a viral net over the content. We call this, hype. This is clout generated not by the subject, but by the people, fans, press, and it’s incredibly prevalent in today’s…

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History of Lacrosse: The Potential

Lacrosse is one of the fastest growing sports in our country and one of the oldest. Originating in the 1600s, almost 300 years before the start of American Football and Baseball, Lacrosse is gaining in popularity and expense. It is understanding that lacrosse has been adapted over the decades to improve interest and attention rates, but the cultural shift changes the whole perspective of the game. What was once a…

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Why We’re Fans

Embed from Getty Images Before one becomes a sports writer, they usually start out as fans. And that’s why we’re going back to our roots, discussing our lives as fans. Whether it’s how stars interact with fans or the concept of fandom itself, we’re writing about what fandom means to us. From legacy fans to fans of teams from out-of-state, it’s important to look at the role of fans in…

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