It’s In Your Head

December 2, 2016

So what happens after Lebron lost in the 2011 finals? He shed his skin as the villain of the NBA and learned to love the game again. A slight psychological change like that is what mattered for him to earn his very first ring in the NBA finals against Kevin Durant and the Oklahoma Thunder. His branding image change significantly because the media attention stopped focusing on how Lebron is…

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How to Take Your Fandom Off of the Court and Onto the Internet!

December 2, 2016

Social media presence is especially huge for professional athletes. It’s a benefit for the fans to have more insight on how their favorite players are doing, and it’s a benefit for the players to show other sides of who they are besides exclusively being an athlete. People such as Damian Lillard, Blazers’ starting point guard, has used social media to establish his rap career. By rapping on his Instagram, people…

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