It’s In Your Head

December 2, 2016

So what happens after Lebron lost in the 2011 finals? He shed his skin as the villain of the NBA and learned to love the game again. A slight psychological change like that is what mattered for him to earn his very first ring in the NBA finals against Kevin Durant and the Oklahoma Thunder. His branding image change significantly because the media attention stopped focusing on how Lebron is…

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How to Take Your Fandom Off of the Court and Onto the Internet!

December 2, 2016

Social media presence is especially huge for professional athletes. It’s a benefit for the fans to have more insight on how their favorite players are doing, and it’s a benefit for the players to show other sides of who they are besides exclusively being an athlete. People such as Damian Lillard, Blazers’ starting point guard, has used social media to establish his rap career. By rapping on his Instagram, people…

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Tanking. Is It Worth It?

November 11, 2016

Tanking. Is it worth it? The NBA is arguably one of the most predictable leagues in professional sports. You have teams such as the Warriors, Cavs, and Spurs who are likely going to earn the most wins this season. And you have the losers like the Sixers who just can’t seem to catch a break. So that begs to answer the question: Tanking. Is it worth it? Let’s start with…

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Lebron: The Hero Turned Villain

October 25, 2016

Before LeBron James scored a single point as a member of the Miami Heat, he infamously claimed that he would win “not one, not two, not three, not four, not five, not six, not seven…” Oh boy did he get carried away in that moment. The spotlight had never been more heavily glared on his face at that moment. He welcomed the attention even though the majority was negative attention….

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Top 3 Picks: Modern Nike Basketball Commercials

October 25, 2016

Nike basketball commercials have come a long way since the black & white era of Michael Jordan’s “Is it the Shoes?” campaign. It was a time when commercials were still shot on film, and people were exploring the dynamics of camera movements and quick editing. The commercial starred Spike Lee who portrayed as Mars Blackmon who is an enthusiastic fanboy. The commercial garnered much attention as it gave Nike commercials…

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The Future of Streaming Sports

October 10, 2016

The rate the television industry is moving mirrors the effects of the newspaper industry. The information is valuable and interesting, but it is also incredibly inconvenient and archaic in comparison to the power of smartphones and computers. Streaming platforms have transformed we view media. Mediums such as Netflix, Hulu, and Amazon have all taken part in the strike for gold as they continue to create new, original content that rival…

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