Top 3 Picks: Modern Nike Basketball Commercials

Nike basketball commercials have come a long way since the black & white era of Michael Jordan’s “Is it the Shoes?” campaign. It was a time when commercials were still shot on film, and people were exploring the dynamics of camera movements and quick editing. The commercial starred Spike Lee who portrayed as Mars Blackmon who is an enthusiastic fanboy. The commercial garnered much attention as it gave Nike commercials…

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The History of Lacrosse: The College Game

  Once the French settlers became interested in the Native American game between two teams, a ball and a stick with a racket end, they gave the game the generic name for any game played with a stick “Crosse,” and called it Lacrosse. The game began to grow in popularity in Canada, first with the settlers observing the Native game and joining in on the gambling. The soon began to…

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The Two Lives of Kristina Modica: Division III Student Athlete

  The Student Kristina Modica is a twenty year old junior studying Communications Disorders at Emerson College. She currently carries a 3.89 GPA and has made Dean’s List every semester she has been an undergrad. On top of 16 hours of class and another 10 hours of studying and homework per week, she dedicates most early mornings to the non-profit organization, Jumpstart, where she volunteers at elementary schools to help…

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Sports’ Greatest Curses Explained

I don’t believe in curses. They’ve never been something I’ve really identified with. And as a sports writer, that means that I’ve come across some of the biggest ones. Curse of the Bambino, the Cubs goat curse, Curse of the Black Sox. There are so many things out there that say such and such team is cursed. I don’t believe it. There are perfectly good explanations as to why teams…

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Saviors, Ruins, and The Future of Sports Dynasties

Sometimes, a city gets to experience something really special. Their team becomes a recognizable powerhouse and whole generations of fans bask in the shine of championship trophies, the confetti of victory parades, and the comfort of knowing they can come back and win any game at any time. History will show us tough, the Egyptians, the Holy Roman Empire, and the Galactic Empire eventually fall

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