Social media presence is especially huge for professional athletes. It’s a benefit for the fans to have more insight on how their favorite players are doing, and it’s a benefit for the players to show other sides of who they are besides exclusively being an athlete. People such as Damian Lillard, Blazers’ starting point guard, has used social media to establish his rap career.
By rapping on his Instagram, people began to notice that he had another talent. At the end of the day, he needs to be good at rapping for him to have an established career, but having a huge fanbase gave him the boost to jump hurdles and more people are willing to give him a chance.
One basketball player that has taken the fashion world by storm is none other than Russell Westbrook, the Thunder’s star point guard. Over the summer, he released a series of photos on his Instagram of him modeling. Through his intrepid fashion statements, he is making waves in the fashion world as more and more people look at the images and start imitating the looks for themselves. A simple post from an athlete has a tremendous impact on how society views pop culture and new wave content.
On the other hand, social media has really impacted players’ careers and lives. Ahh… the infamous D’Angelo Russell vs Nick Young (aka Swaggy P) scandal. In March 2016, a video surfaced of Nick Young talking about how he cheated on his fiancee. The video began to get massive amounts of shares and people all over the internet seemed to know about the scandal. This eventually impacted Nick Young’s life as Iggy Azalea broke up with him, and team chemistry was at an absolute low for the Lakers due to how little trust there was between the teammates.
However, I suppose people can forgive because in the 2016-2017 NBA season, Nick Young Impersonated D’Angelo Russell’s “Ice In My Veins” catchphrase. So even with the social media drama, I suppose wins are enough to allow players to remember what they’re doing in the first place: playing ball.