Outside the Big 4

November 28, 2015

When you think of sports media, what pops into your head? Is it the several ESPN channels? The seemingly constant coverage of the NFL? Or even the countless basketball and hockey games that play on TV every day during the regular season? It’s obvious that marketing strategists have found a way to make sports media almost too present in our lives in order to maximize their profits. But I suppose the…

Read More >>

America’s Past Pastime

November 15, 2015

Since its humble beginnings in the urban neighborhoods of America, baseball has been synonymous with our country’s favorite sport or ‘America’s pastime’. The lax athleticism required to play this game made baseball a sport for anyone to play, children and adults alike. Watching professional baseball was a leisurely social experience for fans yearning for a sense of community. Over the past 30 years, however, Americans seem to have lost their…

Read More >>