A Sport for All

November 29, 2015

It’s no secret that professional sports are an entirely male-dominated industry. Turn on ESPN right now. Aside from the token ‘pretty blonde field reporter’, you don’t see a lot of other women, do you? It is only very recently that women’s sports such as the WNBA and boxing are starting to gain media attention. But here’s where the conundrum lies: males are the main demographic for sports media consumption, and…


Outside the Big 4

November 28, 2015

When you think of sports media, what pops into your head? Is it the several ESPN channels? The seemingly constant coverage of the NFL? Or even the countless basketball and hockey games that play on TV every day during the regular season? It’s obvious that marketing strategists have found a way to make sports media almost too present in our lives in order to maximize their profits. But I suppose the…